Modernize operations.
Scale production.
Redesign for AI.

We help marketing organizations build the teams, systems, and infrastructure to launch faster, reach more customers, and turn marketing spend into measurable growth. Battle-tested at global scale, built for teams at every stage of growth.

Work With Us
What We Do

Three ways we help
marketing organizations.

Each pillar draws on deep operational experience across enterprise and growth-stage companies. The same systems thinking that works at global scale also drives results for lean teams at inflection points.

01
Marketing Operations

We design marketing organizations that actually work, operating models, team structures, and measurement systems built to connect marketing output to business results. Pricing strategy, annual planning, budget management, cross-functional alignment, service model design, data management, and global measurement standardization. Every operational decision is grounded in what the data says, what the customer needs, and how the work connects to the product. We've built the data management offices and measurement infrastructure that turned raw operational data into the decision engine for $50M+ transformations.

02
Scaled Creative Production

We build and scale the production engines that turn marketing strategy into exceptional creative, without compromising quality. Digital content, social media, website development, content localization, event management, and activations. Team design, workforce models, production tooling, workflow architecture, vendor negotiation, and preferred partner program development. We've built production organizations from zero to 400+ people, delivered hundreds of thousands of marketing materials across 40+ languages annually, and maintained a high creative bar at every scale. Today, we pair that thinking with a vetted global production network that extends your team without the fixed cost.

03
AI Enablement

Most organizations build or buy AI tools without redesigning how work gets done, which means they never unlock AI's full potential. We do both. AI audits, workflow automation, AI-enabled creative origination, smart routing, agentic automation development, readiness assessments, tool evaluation, implementation roadmaps, and workforce change management. We build AI into the operating model, not on top of it. We've eliminated 100+ hours of repetitive work per campaign, built enterprise-wide governance frameworks, and translated MIT's Agentic AI program into real operational roadmaps.

How We Work

We start with marketing.
We build for the business.

The production systems, operating models, and AI implementations we design are always tied to the company's growth objectives and go-to-market strategy. Marketing operations underperform when they operate in isolation from upstream business priorities. We drive that alignment from day one.

01
Diagnose and Discover

We run a rapid operational assessment across your marketing organization and its upstream partners, product, sales, and leadership, to diagnose process debt, identify the highest-value opportunities, and surface the ideas already living inside your teams. The result is a clear baseline before we build.

02
Pilot and Prove

We stay close to the work. Continuous measurement, tight feedback loops, and direct input from your teams give us real-time insight into what's working and what needs to change. We apply learnings fast and refine until the results are clear.

03
Build and Embed

We build the solution, then make sure it lasts. Whether that means handing off a fully documented operating model or embedding as your production engine, teams are aligned, processes are clear, and everything is built to perform at scale. When you're ready to run it without us, you own it all.

Marketing budgets are down 15% year over year. The organizations that win from here aren't the ones that spend more. They're the ones that build smarter systems with the resources they already have.

Impact

Results that speak
for themselves.

$50M+
Annualized Savings
Enterprise marketing transformation, workflow redesign, and cost optimization
30%
Faster Time to Market
Streamlined marketing workflows to bring campaigns to customers in days, not weeks
3x
More Output, Same Budget
Tripled creative output through global production models and process standardization
100+
Hours Saved Per Campaign
Through workflow automation, agentic production systems, and operational restructuring
AI & Future of Work

Most companies buy AI tools.
We redesign how work gets done.

Only 21% of organizations using gen AI have redesigned any workflows. That's the difference between AI theater and real impact. We work across industries and alongside leading AI platforms to track what's actually working, so every recommendation we make is grounded in what's performing in the real world, not just what's trending.

Workflow Redesign

The primary obstacle to AI isn't model quality or data. It's the last mile, where technical capability meets organizational design. Most teams add tools without redesigning workflows or metrics, so output rises but outcomes don't. We redesign work around outcomes, not features, and build the operational infrastructure to make AI stick.

Human-AI Governance

Only 1 in 5 companies have mature governance for AI agents. As agentic systems take on more complex work, someone has to own the outcome across humans and machines, define direction, steer both, and manage the change. We build the governance frameworks, role definitions, and operating models that keep AI accountable and your teams at the center.

Cross-Industry Intelligence

The AI landscape changes weekly. Most marketing organizations evaluate tools in isolation, without visibility into what's actually working at other companies. We track adoption patterns, platform performance, and emerging workflows across industries to ensure every recommendation is grounded in real-world results, not vendor promises.

About

Where systems
meet scale.

Molly Engel Park

Engel Catalytics was founded by CEO Molly Engel Park, who has spent 20+ years building marketing production and operations organizations through the moments that define them: hypergrowth, global expansion, M&A integration, and organizational transformation. At Amazon Prime Video, Molly led the marketing transformation through simultaneous global reorganization, MGM integration, and vertical consolidation, redesigning the operating model, unifying 10+ business units, and delivering $50M+ in annualized savings. At Netflix, she scaled production infrastructure during the platform's expansion from $6B to $15B in content investment, enabling 200+ annual title launches worldwide. That pattern, building at inflection points, is the foundation of everything we do.

Behind Engel Catalytics is a collective of creative, strategy, media, engineering, data, operations, and production partners, built over two decades across industries and geographies. Every engagement is shaped with the right expertise for the problem, giving clients senior-level depth without the cost, hiring risk, or disruption of building it all in-house.

Molly's approach is data-first, customer-first, and product-minded. She starts with marketing, but builds for the business. Every engagement connects creative output to product timelines, sales goals, and revenue targets.

Brands, Partners & Client Experience
AMAZONSTUDIOS
PRIMEVIDEO
NETFLIX
UNIVERSAL
WARNER BROS.
RED BULL
PUBLICISGROUPE
OMNICOMGROUP
TRAILER PARKGROUP
LEXUS
NISSAN
MARRIOTT
QUIKSILVER
PRORATA
EARTHRISE
Ways to Engage

Flexible models built
around your needs.

Fractional Executive

We embed as part-time leadership within your organization, bringing senior operational expertise without a full-time hire. Built for the moments that demand it: transformation, rapid scaling, M&A integration, or global expansion.

3 - 12 months
Project-Based Consulting

We scope, build, and deliver against a defined objective, from operating model redesigns and AI readiness assessments to workshops and speaking engagements. Every engagement has clear deliverables, timelines, and measurable outcomes.

1 - 6 months
Strategic Advisory

We provide ongoing strategic counsel for marketing leaders navigating scale, transformation, or AI adoption. Lighter touch, higher altitude. For leaders who need a trusted partner with operational depth, not just a project plan.

Monthly retainer
Production Network

We activate our global production collective to extend your team's capacity across video, social content, activations, design, and content localization. A high-quality, vetted network that supplements your in-house resources, reducing costs while maintaining speed and craft. Available as a standalone engagement or add-on to any model above.

Ongoing
Get Started

Let's build something
that scales.

Whether you're redesigning how your marketing organization operates, scaling production, or ready to put AI to work, we'd love to hear what you're working on.

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